There’s a new look sweeping the
fashion world these days. It’s called
Corporate Ease. Where the roots of
heroin chic could be traced back to dead rock stars and junkie anorexics,
Corporate Ease is a logical extension of catalogue and game show modeling or
the deluge of product placement in movies and television. No portfolio is complete these days without
an image featuring something underground.
Something hip. Cult movies, indie
music, or terribly well written books.
At the forefront of this movement is one book in particular. The Tragic Death of Corporate Man.
Striking pure gold this month the
scrappy little blog-released novel has landed on the cover of everyone’s
favorite British magazine, Modern Tweed.
The editor of Modern Tweed had
this to say of the product placement coup: “Jolly bollocks! Bloody!
Tweed ! Wot! Quite
right. Quite right.”
The article goes on to predict that
a wave of cover images for Corporate Man will follow the Modern Tweed’s
pioneering effort. Expect to see the
book positioned on all manner of periodicals. One month it’ll be curled up with a bikini
clad beauty, her coconut oiled body pressed against its tender pages, and the
next an HGH fueled, six-pack-abs jock will be dripping brow sweat across the
prose as he labors to read the sentences.
Dog magazines, body paint obscurities, knitting, outdoors, hiking. You name it, Corporate Man will grace its
cover.
